We use your personal information in order to meet our obligations in our contract of insurance with you. We use your personal information in the following ways:
A - Provide insurance services
When you ask us to provide you with a quote for one of our insurance policies or you purchase an insurance policy from us, we use information about you to:
We cannot provide the services unless we use the information about you in this way.
B. To fulfil our legal obligations
As part of our duty as an insurance intermediary (broker) we have to pass on your information to the Insurers who are underwriting this policy and anybody involved in the handling of a claim regarding your policy. Sometimes we are required by law to use information about you:
We can use your personal information in this way because we are required to do so by law.
C. Prevent fraud occurring
Fraud has an impact on all customers as it increases costs for everyone. We use your personal information to check for signs that customers might be dishonest (e.g. if someone has behaved dishonestly in the past it may increase the risk they will do so in future).
We may use your personal information in this way because it is in our interests to detect fraud and in all our customers' interests to ensure that they do not suffer increased premiums as a result of a few customers acting dishonestly.
D. Premium Finance
If you have chosen to pay for your Salon insurance using instalments we will use your personal information and pass it to the relevant finance provider so that your premium instalments can be administered correctly.
We can use your personal information in this way because it is a necessary part of the contract of insurance. We need to ensure that premiums are paid so the majority of our customers do not suffer (e.g. through increased premiums) due to the actions of a small minority of customers.
E. To inform you about and promote products (marketing)
At the time when your personal information was collected, we asked you to indicate your marketing preferences. These preferences can be revisited at any time by contacting any of the team members at Professional Beauty Direct.
We may use your personal information to offer you suggestions about products and services you might be interested in.
We will always ensure that we keep the amount of your personal information that we collect and the extent of any processing to the absolute minimum to meet this legitimate interest.
If you have chosen not to opt out of marketing we will send you information about our products and services by email, post, telephone or SMS unless you tell us not to. If your information has been provided to us by a third party for marketing purposes we will rely on the consent you have provided to them to conduct direct marketing.
If at any time you do not wish us to use your personal information for this purpose, you may ask us not to do so.
We also asked you a separate question allowing our partner Trades Exhibitions /Professional Beauty/M Squared Media to contact you for this as well. They provide the Professional Beauty or Professional Spa Magazines to you along with information regarding their Trade shows and industry news.
If at any time you do not wish us to use your personal information for this purpose, you may ask us not to do so. Please note though that in order for Salon owners to benefit from the free magazine subscription, consent to this must be given.
F. How we use information to improve our products, prices, offers and customer experience for all
We may also use your information for research or statistical purposes, including to analyse how people use our Websites, view our products, respond to our advertising and to improve our understanding of what customers need.
We may use your information for training purposes, to improve our services and their delivery, for example by recording telephone calls.
G. Storage and Security of your data
We are committed to protecting the confidentiality and security of the information that you provide to us and we put in place appropriate technical, physical and organisational security measures to protect against any unauthorised access or damage to, or disclosure or loss of, your information.
H. Your Rights
You have the following rights in relation to our use of your personal information.
The right to access your personal information
You are entitled to a copy of the personal information we hold about you and certain details of how we use it. There will not usually be a charge for dealing with these requests and we have one month to provide you with the requested information. Your personal information will usually be provided to you in writing, unless otherwise requested, or where you have made the request by electronic means, in which case the information will be provided to you by electronic means where possible.
The right to rectification
We take reasonable steps to ensure that the personal information we hold about you is accurate and complete. However, if you do not believe this is the case, please contact us by using the details shown in your documentation and you can ask us to update or amend it.
The right to erasure:
In certain circumstances, you have the right to ask us to erase your personal information, for example where the personal information we collected is no longer necessary for the original purpose or where you withdraw your consent. However, this will need to be balanced against other factors, for example according to the type of personal information we hold about you and why we have collected it, there may be some legal and regulatory obligations which mean we cannot comply with your request.
Right to restriction of processing:
In certain circumstances, you are entitled to ask us to stop using your personal information, for example where you think that the personal information we hold about you may be inaccurate or where you think that we no longer need to process your personal information.
Right to data portability:
In certain circumstances, you have the right to ask that we transfer any personal information that you have provided to us to another third party of your choice. Once transferred, the other party will be responsible for looking after your personal information.
Right to object to direct marketing:
You can ask us to stop sending you marketing messages at any time. Please see the Marketing section for more information.
Right not to be subject to automated-decision making:
Some of our decisions are made automatically by inputting your personal information into a system or computer and the decision is calculated using certain automatic processes rather than our employees making those decisions.
The right to withdraw consent:
For certain uses of your personal information, we will ask for your consent. Where we do this, you have the right to withdraw your consent to further use of your personal information. Please note in some cases we may not be able to process your insurance if you withdraw your consent.
The right to lodge a complaint
You have a right to complain to the ICO at any time if you object to the way in which we use your personal information. More information can be found on the Information Commissioner’s Office website: https://ico.org.uk/
You can make any of the requests set out above using the contact details provided to you in your policy documentation. Please note that in some cases we may not be able to comply with your request for reasons such as our own obligations to comply with other legal or regulatory requirements. However, we will always respond to any request you make and if we can't comply with your request, we will tell you why.
In some circumstances exercising some of these rights will mean we are unable to continue providing you with cover under your insurance policy and may therefore result in the cancellation of the policy. You will therefore lose the right to bring any claim or receive any benefit under the policy, including in relation to any event that occurred before you exercised your right, if our ability to handle the claim has been prejudiced. Your policy terms and conditions set out what will happen in the event your policy is cancelled.
Our Accredited Trainers site enables both qualified professionals and students to search for and view Professional Beauty Directs accredited Training Schools and Academies and find contact details and links to their websites. This will help you find professional, high quality training courses in your area and enable you to gain comfort that the courses that you are attending are fully supported by Professional Beauty Direct. If you are a training school or training provider and would like your courses to be accredited by Professional Beauty Direct, please contact us for more details.