Retaining your clients

After working hard to gain all of your clients for your salon or self-employed business, the challenge now is to retain them. With an ever-growing number of salons and self-employed beauticians/hairdressers, it can be difficult ensuring your clients remain loyal to you. There are several things you could do to help this process

Listen to your clients
One of the most important factors of being a therapist is getting to know your clients, their lifestyles and interests. This will allow you to understand what type of treatments they might be interested in having. If possible, try and remember the little things that your client may have mentioned – such as when they are going on holiday or a family event they mentioned on their last visit.  

This will make the client feel as though they’ve been listened to and will make them feel more relaxed. Be ready to offer advice and guidance to clients who you feel want it. Once they’ve built up a relationship with you and learn to trust you, it will be hard for them to change stylists and therapists as you know what is best for them.

Reward new clients
It could be a great idea for you to entice new clients by having a promotional offer just for them. Encourage them to book in again by offering a discount on their next treatment. It’s an easy, yet effective, incentive that might just push them into making that second appointment with you.

Loyalty programme
Many businesses implement loyalty schemes for their regular clients to sign up to. You could introduce several things on this programme such as discounts or free treatments once they have spent a certain amount of money or visited you a certain number of times. It can be a simple way of attracting people back to your salon.

It’s a great way to ensure your clients book in for more treatments with you as well as it being a great incentive for your customers to save money.

You should ensure to take the time to explain to clients how to use the loyalty programme as well as your staff. Just make sure that whatever you offer is sustainable and that the discount fits with the client base you have. If you’ve only got a few returning clients, you don’t want to be giving too much discount away as you could potentially lose money

Encourage a future booking
When you have finished the client’s treatment, suggest that they should re-book in order to keep up their beauty of hair treatment so that it is in the best condition possible.

It will save them the job of having to call to rebook but it’s also a chance for you to schedule them at a time that suits them best rather than attempting to squeeze them into your diary. By future booking a client, you are showing that you genuinely care about their treatments, their loyalty and that you’d love for them to return.

24th February 2020