Successfully marketing your salon or beauty business doesn’t have to break the bank. Whilst it may take a little time to create a successful marketing campaign, it doesn’t have to cost a lot of money...
Successfully marketing your salon or beauty business doesn’t have to break the bank. Whilst it may take a little time to create a successful marketing campaign, it doesn’t have to cost a lot of money to get you noticed, increase your client base, and ultimately boost your income.
Here are a few simple ideas to get you started:
Research other local businesses that have a similar target audience to yours. If they seem like a good match and want to team up you could promote each other on your websites and social media sites, hand out leaflets and display each other’s posters in your premises or even team up for local out-reach events and shows and share the cost.
Anyone can use ‘Google My Business’ for free. Having a listing on Google can raise the profile of your salon by making it easier for potential customers in the local area to find you. Having a ‘Google My Business’ page is a great way to get your business noticed on local search results. It is free and easy to set up and allows you to publish details about your business such as location, opening times, prices, parking.
The higher volume of directories you can be displayed in the better! For example, Yell.com, Thomson local and Yelp. Top tip: Be sure to use the exact same details on every listing, if your business name is entered in a different way Google will think they are separate businesses, and this will affect your search ranking.
Social media is the most powerful marketing tool there is. Make use of Instagram, Facebook, Twitter, and YouTube. These are free to use and a great way to do “no-cost” marketing. Trial targeted ads across these channels to help get your business noticed by a wider audience.
A positive review online is free but can give your business a huge boost! Most people research reviews before visiting a new restaurant or hotel and the same applies to salons. Reach out to your most loyal customers to see if they’d be happy to leave a review on your website, social media sites, on Google or anywhere else you appear online.
MailChimp is a free service you can use to send out regular electronic newsletters from your salon. It will give you feedback on how customers responded, for example how many were opened, how many subscribed or unsubscribed and how many links were followed so it can give you a good idea of which ideas worked best.
Be on the lookout for industry awards and competitions to enter. Being recognised for your achievements on a local or even national level will raise your profile and give you something positive to announce on social media and perhaps in the local press. This can get your name out there and encourage new clients to try out your services.
Always make sure that your salon marketing activities comply with GDPR data protection law. For example, you must get your customer’s permission to send them marketing emails and if you are using photographic examples of your work, you must get the client’s permission to use their images online.
It’s been a tough few years for the industry and we hope these ideas will help you achieve the success your business deserves.