How Beauty Salons Can Maximise Growth During the Summer Months

Summer brings longer days, warmer weather, and an increase in social events, making it one of the busiest times of year for the beauty industry. For salon owners, this is a golden opportunity to boost bookings, attract new clients, and maximise revenue. But to truly take advantage of the season, you need more than just foot traffic — you need a strategy.

Here’s how beauty salons can adapt to thrive and grow throughout the summer months.

1. Create Summer-Specific Service Packages

Summer calls for tailored beauty services. Consider offering seasonal packages that focus on summer needs such as:

• Holiday-ready treatments (waxing, spray tans, pedicures)
• Hair hydration or frizz control treatments
• Bright, bold nail colours and designs
• Pre-event glam packages for weddings, festivals, and garden parties

Bundling services not only adds value but encourages clients to spend more in one visit.

2. Promote Sun-Safe Beauty

Educate your clients on summer skincare and haircare. Offer treatments or products that protect against sun damage, such as:

• SPF-infused moisturisers and primers
• UV-protection hair sprays and conditioners
• After-sun soothing facials or scalp treatments

Positioning your salon as a go-to for summer self-care builds trust and encourages sales.

3. Extend Opening Hours

Longer days often mean people are out and about later. Consider extending your hours a few days a week to capture post-work and weekend traffic. This flexibility may encourage bookings from clients who normally struggle to find time.

4. Level Up Your Social Media Game

Summer is peak photo season. Encourage clients to share their new look by offering incentives (like a discount or product sample) in exchange for tagging your salon. Use Instagram and TikTok to showcase:

• Before-and-after transformations
• Behind-the-scenes content
• Trending summer looks and tips

Add seasonal hashtags and location tags to boost local visibility.

5. Launch a Summer Loyalty Program

Encourage repeat visits with a short-term, summer-specific loyalty scheme. Ideas include:

• Book 3 treatments, get 1 free
• Earn points for every purchase to redeem by September
• Refer-a-friend bonuses

This can drive consistency in bookings during the season.

Summer is the perfect time to energise your salon business. With some seasonal tweaks, targeted marketing, and an engaging client experience, you can turn the sunny months into your most profitable time of year. Plan ahead, stay flexible, and embrace the energy of the season — your clients will thank you.

30/04/2025