You should not feel the pressure to be productive during this lockdown. It’s a strange time for us all and for some, it’s not getting any easier as time goes on. If you want a day watching...
You should not feel the pressure to be productive during this lockdown. It’s a strange time for us all and for some, it’s not getting any easier as time goes on. If you want a day watching Netflix in bed, do it! If you want to be productive, we have some ideas on how you can do this. For some, being productive can help you to feel more positive and we want to help you stay positive during this difficult time.
Create structure to your day
Most of us are used to being in a routine and even though you’ve had to temporarily close your business (again!), there’s no reason you can’t keep a structure to your day. When life does resume as normal, it’ll be a big change so it’s best to keep routine so that it doesn’t affect you too much! This can be as little as getting dressed out of your PJ’s each day!
Life as we know it has changed and will more than likely be this way for quite some time. This means your business will need to change as well. Spend time thinking about how you can adapt what you do. Have you thought about online consultations? Having less clutter in the salon? More frequent cleaning schedule? We previously wrote a blog about returning to work after a pandemic which you may find useful https://online.professionalbeautydirect.co.uk/blog/returning-to-work-after-a-pandemic
Whether you are someone who can run 5k easily or someone who prefers a leisurely walk, it’s a great idea to allocate yourself some time every day to exercise. Regular physical activity can improve your muscle strength and boost your stamina. Exercise delivers oxygen and nutrients to your tissues and helps your cardiovascular system work more efficiently meaning that you will have more energy! Ensure that you check the latest government rules on going outside during the coronavirus pandemic.
Spend time updating your businesses social media pages
If you have been meaning to update your salon social media, now is a great time to do it! Keep yourself present online so that when the restrictions have eased, you will have plenty of clientele coming back to you. Create a check list and plan what you would like to post over the coming weeks to keep yourself organised and up to date. You can also use social media to find other hair and beauty professionals to connect with. Spend time looking through social media to find people who inspire you and then use this time to engage with them.
Keep those skills in check
You could practice on family members to enhance your hair and beauty skills at home. Keep researching online for new trends and treatments you can use when returning to trade
Self-care has different meanings to everyone but I think we can all agree that making sure you prioritise your mental health is one of the most productive things you can do. There are many resources in which you may find useful to use to stay mentally healthy, they are noted in a previous blog post https://online.professionalbeautydirect.co.uk/blog/how-to-look-after-your-mental-health-during-this-difficult-time
Stay in touch with your clients
Let them know that you are missing them as much as they are missing you! There are lots of ways that you can keep in touch from sending a check in message to them all followed by a message asking if they would like to be on a waiting list to maybe doing a Facebook/Instagram live to catch up with them. This shows your clients that you are thinking of them and you are getting yourself organised ready to return when you can.
Think about new offers for when you open again
Get planning!! With no date to return to trading at the moment, it may seem far off for you to get back to work, however when that time does come... it’ll be busy!! Plan for when you can reopen your salon or freelance business. Spend time thinking of the promotions you can run, content for your social media and a streamline process to get everyone booked back in
We at PBD hope that you are keeping safe and well during this time
21st January 2021