from the blog

Most searched skincare of 2020

2020 will always be known as the year of staying in and looking after yourself! Most people would associate self-care with looking after your skin so let’s take a look at the most searched skin ...

Most searched skincare of 2020

2020 will always be known as the year of staying in and looking after yourself! Most people would associate self-care with looking after your skin so let’s take a look at the most searched skin care brands and skin care ingredients of 2020…

Skin care brands

1. Alpha H
The brand was founded and created in Australia by Michelle Doherty who set up the brand after suffering from chronic acne. The glow-giving reputation that Apha-H has been given has caused this skincare to be known across the globe and a bottle of it’s best selling liquid gold exfoliator has been reported to be sold every 30 seconds.

2. The Ordinary
This brand has shown that you can achieve the results you want without the huge price tag with its products starting from just £3.90. The Ordinary is very well known for its minimal packaging and its transparency when it comes to which ingredients are in each product which enables them to educate their customers along the way.

3. First Aid Beauty
First Aid Beauty is not as well known in the UK, but it is massive in the US and is very popular with well-known influencers causing us to ramp up our searches in the UK on this. The founder, Lilli Gordon, wanted to create products for her dry, eczema and sensitive prone skin which didn’t feel too medical and First Aid Beauty claims to do just that.

4. Paula’s Choice
This brand has quickly become very popular due to Paula herself being well known for calling out products which aren’t worth the pennies and explaining which ingredients are worth the hype and why. She is famously known for being fired from her first beauty counter job for being ‘too honest’ with her clients, so it’s caused people to rely heavily on her opinion and her brand.

5. Ole Henriksen
The search statistics shot up for this brand when celebrities starting raving about his glow-boosting Banana Bright Eye Cream. Customers all over the world urged for an all over product to be created which resulted in the Banana Bright primer and serum. Ole has been known as the ultimate celebrity skin guru since 1989.

Skin care ingredients

  1. Vitamin can estimated 1,211,000 searches
    Vitamin C is a fantastic all-round ingredient. It’s known as being one of the best anti-ageing ingredients on the market as well as being able to give a smooth, even and glowing complexion.
    Vitamin C is an antioxidant and protects your skin cells from damaging free radicals. Free radicals are responsible for breaking down our skin's collagen, resulting in unflattering skin blemishes like wrinkling, dark spots, fine lines and saggy skin. There’s no reason to not add this into your skin care routine!
  2. Retinol – an estimated 915,500 searches
    Retinol (vitamin A) works by increasing the rate of cell turnover in the skin, along with the production of collagen, helping to diminish the appearance of wrinkles, pigmentation and even acne in some cases. How much retinol your skin needs depends on your skin type, your skin concerns and your skin’s tolerance. Retinol is a powerful ingredient, so it’s normally advised to start experimenting with a low strength and build up your usage over time to see how your skin responds.
  3. Castor oil – an estimated 683,000 searches
    Castor oil became extremely popular this year with people experimenting using the product on their eyebrows to enable hair growth during lockdown periods. It’s packed with vitamin E and it’s a must-have ingredient for replenishing skin and helping hair stay healthy by boosting collagen. The natural oil is also well-known for its healing properties against eczema, dermatitis, rosacea, psoriasis, and keratosis pilaris.
  4. Hyaluronic acid – an estimated 556,600 searches
    Fact: Just one gram of hyaluronic acid can hold onto a massive six litres of water! All this moisture means smoother and more plump skin. Hyaluronic acid can help to reduce the appearance of wrinkles and has been shown to prevent new lines developing in the skin. Our bodies produce water naturally, however as we get older, we produce less and less which results in our skin to become drier and lose elasticity which in turn can cause wrinkles.
  5. Squalane – an estimated 375,400 searches
    Squalane is a very hydrating and moisturising ingredient which is suitable for all skin types. It’s great for balancing out oil production by providing just enough moisture to keep the skin clear and healthy. It also helps to fight off free radicals that contribute to the signs of ageing.

Which products have you been loving this year? Have you been researching any of the above? We’d love to know!

​​​​​​​4th December 2020