What is International Women’s Day? International Women’s Day is celebrated on March 8. The day celebrates the social, economic, cultural and political achievements of women. This day is...
What is International Women’s Day?
International Women’s Day is celebrated on March 8. The day celebrates the social, economic, cultural and political achievements of women. This day is all about unity, celebration, reflection and advocacy
It can be traced back to 1908, when 15,000 women marched through New York City demanding voting rights, better pay and shorter working hours. In 1910, a woman called Clara Zetkin – leader of the ‘women’s office’ for the Social Democratic Party in Germany – suggested the idea of an International Women’s Day. She suggested that every country should celebrate women on one day every year to push for their demands.
A conference of more than 100 women from 17 countries agreed to her suggestion and IWD was formed. In 1911, it was celebrated for the first time in Austria, Denmark, Germany and Switzerland on March 19. However, in 1913, it was decided to transfer IWD to March 8, and it has been celebrated on that day ever since.
How can you incorporate celebrating this day into your salon?
International Women’s Day is the perfect occasion for hair and beauty salons to promote their services as women make up a huge part their custom. Many women will consider this day a perfect opportunity to get a treat themselves to a little treatment, others will want to get an entire makeover.
The best way to get clients through the door is by introducing some discounts to treatments, however, do not slash these prices so much that you end up in a loss. For example, three for the price of two is a great offer to run. So, if you have a client coming in for a manicure and pedicure, offer a third service for free. It could be a good idea to include a few options to give the client the freedom to choose. As well as offering discounts, you could incorporate giveaways by creating a small goody bag to give to your clients if they are receiving a treatment on International Women’s Day.
International Women’s Day can be for your female employees too, not just your clients. It may be a good idea to ask for your employees to wear something purple on March 8th (it’s on a Sunday this year so you may want to incorporate this into a day during the week). Purple is the colour associated with International Women’s Day as it signifies unity amongst women. Ensure to take pictures throughout the day for your social media platforms using recognisable hashtags.
A third way to show that you are celebrating this day would be to host a women’s only evening of fun and games. As much as celebrating this day, it enables you to connect with your clients, old and new. To make the event a success you could decorate your salon with balloons, organise nibbles, serve a glass of prosecco or orange juice, offer some free treatments and more. A way that this evening could benefit you would be creating a selfie wall/background, enabling your clients to take pictures and asking them to tag/hashtag the salon on their social media as your salon would then gain more visibility.
2nd March 2020